Plastic Loyalty Cards are an excellent marketing tool for rewarding current customers and attracting new ones. Loyalty cards and membership cards with personalized information add tremendous value to customer service and strengthen a company's brand recognition. The plastic card adds prestige to the card holder and confers benefits to him.
In retailing more specifically,a loyalty card is a plastic or paper card, looks similar to a credit card or debit card, that identifies the card holder as a member in a loyalty program. Loyalty cards are a system of the loyalty business model.Cards have a barcode or magstripe that can be easily scanned, and some are even chip cards.
A loyalty card program rewards customers with discounts and rebates for their repeated business, while providing sellers with information about the customer's purchasing patterns. Customers register and then are given a card which they present whenever they make a purchase. Both the seller and the consumer profit from these loyalty card programs. Customers receive discounts or rebates and sellers receive information that enables them to offer their customers the products they prefer.These programs achieves the objectives of rewarding the most frequent customers and ensuring repeat purchase. This situation results with both buyer & issuer profit gaining.
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